JYSK becomes the principal sponsor for Romanian paralympic athletes – July 2017
JYSK became the principal sponsor of NPC Romania with the signing of a three year contract until 2019. This partnership is a natural extension of their Corporate Social Responsibility strategy, currently taking place in many European countries. “We have a 30 year tradition in support of the paralympic movement. In Denmark JYSK has supported paralympic athletes since 1989. Moreover the founder of our company Lars Larsen has followed personally paralympic competitions and is a supporter of all athletes with disabilities. For example Lars Larsen was in Rio de Janeiro cheering on the paralympic athletes. The motivation of these athletes must be admired because in spite of their disabilities they overcome all obstacles and succeed in the highest performance offering examples to us all” said Alex Bratu, Manager JYSK Romania.
“We are delighted to announce the new sponsorship agreement between JYSK and NPC Romania which signals for us a new level of sports sponsorship. JYSK is well known in Europe and Canada for its support of paralympic athletes and it is due to our increasing excellent results in our 14 paralympic sports and our commitment to attract young disabled athletes under 20 years old to paralympic sport, that we have been able to finalise this sponsorship deal. Over the next few months we have nine major para-sport competitions – World Championships in Para-Athletics; European Championships in Blind Judo; European Championships in Blind Football; Goalball European Championships; World Championships Para- Archery; European Swimming Championships for Down Syndrome; World Cup in Blind Judo, Para-Table Tennis European Championships and the European Championship Paralympic Youth Games where 20 Romanian athletes under the age of 22, the largest youth paralympic team ever to represent Romania, will participate in 5 para-sports. We thank JYSK for their confidence in us and for their fantastic support and we shall work together to offer the best conditions and resources possible for our young athletes” stated Sally Wood Lamont, President, National Paralympic Committee, Romania.
The first competition that will be featured will be the World Championships of Para – Athletics in London, UK where NPC Romania has five athletes qualified – the largest ever Romanian para-athletics team to represent Romania in a World Championships: Octavian Tutaliuc (100m, long jump and high jump), Petrișor Prundaru (200 m, long jump and high jump ), Abel Ciorap (200 m, 400 m), Florin Cojoc (high jump) and Florentina Hrișcu (discus). Already the team has left to go to London and JYSK were there to wish them success before flying off to London.
JYSK is one of the most important furniture and interior decoration retailers in Europe, with a turnover of 2,5 billions of euros. They have businesses in 41 countries, over 2400 shops and over 20,000 employess. Lars Larsen opened his first shop in Denmark in 1979 in Aarhus. Five years later the company opened its first shop in Germany. The abbreviation JYSK is derived from the Jutland peninsula and stands for simplicity, honesty and diligence.